SAI University × Xtracut

2,400 Paid
Applications.
The Blueprint.

From 316 applications in Year 1 to 4,700+ across all channels — a full-funnel, AI-augmented admissions engine built on real data.

Campaign Window: April – July 2026  ·  Starting Now
2,400 Applications✦4,700 Total Target✦898 Admissions✦₹1.53 Cr Ad Budget✦Google + Meta✦AI Voice + Chat + QC✦7 Schools · PAN India✦April 2026 · Live Now✦ 2,400 Applications✦4,700 Total Target✦898 Admissions✦₹1.53 Cr Ad Budget✦Google + Meta✦AI Voice + Chat + QC✦7 Schools · PAN India✦April 2026 · Live Now✦
2024–25 Results — What We Built

Year 1. From Zero.

April–August 2025. 39 campaigns. 7 schools. Limited brand recall to work with. Here's what Xtracut delivered in 4 months on a cold audience.

2,092
Total Leads Generated
316
Paid Applications
₹616
Avg CPL Achieved
15.1%
Lead → App Rate
313
Apps From Xtracut Alone
Of the university's 2,142 total paid applications this cycle, Xtracut drove 313 — active for only 4 of 12 months. Among the highest quality leads in the entire ecosystem.
40%
Google Lead Verification Rate
vs 18% on Meta. Google Ads produced 7× more verified leads and 104× more paid applications. The channel quality gap is unambiguous.
₹648
Best CPL — May 2025
May delivered 324 conversions at ₹648/conversion — 43% below campaign average. The May formula is our Year 2 baseline across all 4 months.
Strategic Context

Late Start.
Aggressive Recovery.

Campaign launched in March 2026 — a late entry into the admissions window. We move aggressively from May, compressing a 6-month plan into 4.

⚡
Late Start — Aggressive from May
Campaigns went live in March 2026. April is a ramp-up month — calibrating audiences, warming retargeting pools and testing creatives. From May we go full velocity across all 7 schools simultaneously.
🔍
Google Search Depends on Brand Volume
Search ads can only capture existing demand — they can't create it. Google's CPL and conversion rate are directly tied to SAI University's brand search volume. Branding and outreach activities by the institution are critical to making paid search perform at its full potential.
📉
Meta Shifted to Awareness + Retargeting
Meta is not a direct application platform for SAI — it's a brand recall and warm retargeting engine. Budget is restructured: Meta drives top-funnel recognition and retargets website visitors while Google captures intent.
📞
Stopping Lead Leakage
At ₹900 CPL, every missed inbound call is ₹900 burned. AI Voice Agent handles all missed calls 24/7. Chat AI follows up on every enquiry. Voice QC monitors 100% of counsellor calls — not 5% sampling.
Reverse-Engineered Targets

The Formula for
2,400 Applications.

Every number derived from 2024–25 actual conversion ratios and team projection model. This is engineering, not guesswork.

Total Leads Required (Google)14,770Apr–Jul @ ₹900 CPL
Verified Leads~7,680↓ 52% verify rate (Google)
Applications Started~5,010↓ 65.3% start rate
Paid Applications — Target2,400↓ 13% blended conversion
Expected Admissions754↓ 31.4% admission rate
Key Conversion Insight

Google Ads achieved a 30% Lead → Application rate last year vs Meta's 0.4%. Every rupee in Google Search is 75× more efficient for applications than Meta. That's why 80% of leads come from Google.

30%
Google L→App
0.4%
Meta L→App
Phase-Weighted Plan — April to July

Monthly Budget.
April Is Live Now.

Budget weighted by academic intent cycle. Heaviest spend in May–June when application velocity peaks. April is active — we start today.

April
▶ LIVE NOW
15% Allocation
Google Spend₹22,15,385
Google Leads2,462
Meta Spend₹3,39,077
App Target400
May
30% · Peak I
Google Spend₹38,76,923
Google Leads4,308
Meta Spend₹5,93,385
App Target700
June
30% · Peak II
Google Spend₹38,76,923
Google Leads4,308
Meta Spend₹5,93,385
App Target700
July
25% · Push
Google Spend₹33,23,077
Google Leads3,692
Meta Spend₹5,08,615
App Target600
MonthAllocationGoogle LeadsMeta LeadsGoogle SpendMeta SpendTotal SpendApp Target
April 2026 ▶15%2,462615 ₹22,15,385₹3,39,077₹25,54,462400
May 202630%4,3081,077 ₹38,76,923₹5,93,385₹44,70,308700
June 202630%4,3081,077 ₹38,76,923₹5,93,385₹44,70,308700
July 202625%3,692923 ₹33,23,077₹5,08,615₹38,31,692600
TOTAL (Apr–Jul)100%14,7703,692₹1,32,92,308₹20,34,462₹1,53,26,7702,400

Source: SAI_University_projections_2026.xlsx · Google CPL: ₹900 · Meta CPL: ₹800 · Blended conversion: 13%

What We Deliver

3 Core
Growth Layers.

Not just ads. A compounding ecosystem where each layer makes the others more efficient — and more profitable year-on-year.

3
Performance Marketing, AI Landing Pages, and Social Media — the three core layers that drive traffic, capture intent, and convert students directly into applications.
Google Search + PMAX YouTube Ads Meta (FB + IG) LinkedIn Ads Reels Production AI Landing Pages WhatsApp Automation
🎯 Performance Marketing Google · Meta · LinkedIn
Search, PMAX, YouTube, Display, Reels — all channels optimised around one goal: paid applications.
📱 Social Media Management Brand · Awareness
Reels, creatives, and content that builds brand recall — so paid search has a warm audience to convert.
🤖 AI Landing Pages New approach ✦
Instead of the traditional flow — lead form → application form — the AI landing page dynamically adapts to each student's intent signal and guides them directly into the application, skipping the drop-off step entirely.
CRO Strategy — AI-Powered Lead Magnets

Paid ads bring traffic. Lead magnets convert it. Each magnet captures high-intent students who aren't ready to apply yet — pulling them into a WhatsApp + email nurture sequence that moves them to application.

⭐ Hero Lead Magnet
🧭 AI Career Path Predictor

A 60-second interactive quiz that maps a student's interests, strengths, and goals to the right SAI University school and program. Highly shareable — students forward it to friends. Captures name + WhatsApp number before showing results.

Quiz-style engagement High virality potential WhatsApp gate for results Feeds counsellor pipeline
3–4×
higher conversion vs
cold landing page
🎓
Scholarship Eligibility Check
Students check if they qualify for merit scholarships. High-intent signal, strong form-fill rate. Collected lead goes straight to counsellor queue.
📅
Webinar + Open House RSVP
Live faculty Q&As and alumni panels per school. Warms pipeline significantly — RSVP leads convert at 3× the rate of cold enquiries.
📱
WhatsApp Counsellor CTA
Callback CTA on every landing page. AI bot qualifies first, routes to counsellor. Captures students who won't fill a long form.
🔁
Lookalike from Last Year's Applicants
Upload last year's applicant database. Build lookalike audiences on Meta + Google targeting students who match the profile of those who enrolled.
🎯
UG vs PG Segmented Campaigns
Separate creatives, landing pages, and magnets for UG and PG. Different urgency, different objections, different conversion windows.
📊
CRM Full-Funnel Tracking
Lead → Application Started → Paid → Enrolled tracked end-to-end. Every drop-off point identified and plugged with automated WhatsApp + email sequences.
AI Impact Simulator

Toggle Each Layer.
See the Uplift Live.

Based on SAI Year 1 actuals and conservative industry benchmarks. Toggle on any combination of AI layers to see projected impact on your campaign.

🎙️ Voice AI
Handles missed calls 24/7, qualifies leads instantly
💬 Chat AI
WhatsApp follow-up in 5 mins, drives app completion
📋 Voice QC
100% of counsellor calls scored, best scripts scaled
Lead Recovery Rate
0%
Baseline
App Completion Uplift
0%
Baseline
Counsellor Conversion
0%
Baseline
Projected Admissions
1,119
Baseline
Additional Revenue
₹0
Baseline
Layers Active
0 / 3
Toggle above

Toggle tools above to see projected improvements. Baseline: 2,400 paid apps · 1,119 admissions at 46.6% · ₹27.97Cr revenue.

Investment & Pricing

Everything in One Place.
No Surprises.

All pricing is fixed upfront. Use the calculator below to model your ad spend — the campaign fee, projected applications, admissions, and revenue all update live.

📅 Monthly Retainers
Social Media Management₹1,00,000
Conversion Rate Optimisation₹1,00,000
Performance Marketing15% of ad spend
Fixed Monthly (excl. GST)
₹2,00,000 + 15% of spend
💰 One-Time Costs
AI Landing Pages (×7 schools)₹2,45,000
Promo Shoot Package₹2,50,000
AI Setup (Voice + Chat + QC)Complimentary
One-Time Total
₹4,95,000
⚡ AI Usage + Dashboard
Voice AI Agent₹6/min
Chat AI Bot₹5/session
Voice QC Analysis₹1/min
AI Intelligence Dashboard₹45,000/mo
Dashboard Setup
Complimentary
15% covers: Google Ads (Search, PMAX, YouTube, Display) · Meta Ads (Facebook + Instagram) · LinkedIn Ads · Creative production & copy · Weekly performance reporting · A/B testing · AI bid management · Landing page optimisation
⚠️

Note: Google Search Ads can only capture existing demand. CPLs below are achievable when SAI University's brand awareness & outreach activities run in parallel.

Monthly Google Ads Budget
₹22.1L
Apr ₹22.15L · May/Jun ₹38.77L · Jul ₹33.23L
Meta Budget (% of Google)
15%
Brand recall + retargeting · Apr ₹3.39L
Google CPL (₹)
₹900
Projection: ₹900 · Best '25: ₹648 (May)
Lead → App Conversion
13%
Blended 13% · Google alone 30%
2,400
Projected Paid
Applications
Google Spend (4mo)
₹1.33Cr
Meta Spend (4mo)
₹20.3L
Total Ad Budget
₹1.53Cr
Total Leads
18,462
Expected Admissions
1,119
Campaign Fee (15%)
₹23L
1,119 admissions × ₹2.5L = ₹27.97Cr revenue
ROI 15.6×
Applications
2,400
Admissions
754–1,119
Total Ad Budget
₹1.53Cr
Est. Revenue
₹18–28Cr
Proof of Work

We've Driven Results
Like This Before.

Two university clients from this exact campaign cycle — before AI was even added to the stack.

Case Study
SRMIST Trichy
Engineering & Technology · Tamil Nadu
46%
Reduction in Total Campaign Cost
₹86L → ₹46L in ad spend while increasing total lead volume. First-time scale in international student leads achieved in the same period.
Case Study
SRM Ramapuram
Multi-discipline · Chennai, Tamil Nadu
37%
Reduction in Total Campaign Cost
₹1.12Cr → ₹70L. Industry-beating efficiency achieved through precision targeting, conversion rate optimisation, and full-funnel attribution — the same methodology proposed for SAI.
SAI University · Year 1 · 2024-25
313
Paid Apps (Xtracut only)
₹616
Avg CPL Achieved
40%
Google Lead Verify Rate
15.1%
Lead → App Rate